Trend sense-making with a cultural lense

Delving into Global Food Trends and Consumer Behaviors

This insightful webinar hosted in collaboration with Collab Culinaria, a network of culinary innovation labs in Ecuador, explores the diverse and evolving food attitudes, preferences, and behaviors of consumers across different regions of the world.

Moderated by Estefania Simon-Sasyk, founder of Mycelium, the panel features respected experts and members of the Mycelium Network, providing in-depth analysis grounded in research and on-the-ground experience:

Rodrigo Navarro de la Piedra, Chief Innovation Officer at OKRA in Mexico, shares data-driven perspectives on wellness trends, novel ingredients, and the aspirations of the millennial generation driving change in the Mexican and U.S. markets.

Cristina Reni of the International Trade Centre draws from her work with agricultural cooperatives globally, shedding light on the price sensitivities, identity-driven purchasing, and unique demands of Africa's booming youth population.

European food researcher Elisabet Puiggròs lends her qualitative expertise, unpacking the increasing emphasis on natural, healthy, sustainable, and ethically sourced products across the continent, especially among younger cohorts.

The discussion provides rare insights into the nuanced drivers, both pragmatic and philosophical, shaping food values and behaviors in a diversity of cultural and economic contexts worldwide.

For those seeking to understand and adapt to shifting consumption patterns, this webinar offers a rich, multi-faceted look at food's evolving role from trusted experts on the front lines of innovation.